AR/VR/Mixed Reality in Coimbatore
Here’s a breakdown of how AR (Augmented Reality), VR (Virtual Reality) can be used in business content, including examples of how companies are applying them today:
Augmented Reality (AR) for Business
AR overlays digital elements (like text, images, or 3D models) onto the real world using devices like smartphones, tablets, or AR glasses.
🔹 Use Cases:
Training & Manuals: Step-by-step instructions overlaid on equipment (Boeing uses AR to guide aircraft wiring).
Retail & E-Commerce: Virtual try-ons (e.g., glasses, clothes), product placement in your room (IKEA Place app).
Marketing: Interactive ads and experiences (e.g., Snapchat AR filters).
Virtual Reality (VR) for Business
VR immerses users in a fully digital environment using headsets like Meta Quest or HTC Vive.
🔹 Use Cases:
Product Design & Prototyping: Engineers review 3D models in VR (Ford uses VR for vehicle design).
Training & Simulation: Safe environments to practice skills (e.g., Walmart trains employees using VR).
Virtual Collaboration: Remote meetings in virtual offices (e.g., Meta’s Horizon Workrooms).
